Distribution

Like any other business, the movie industry relies on a viable method of distribution--it's about contracting, transporting, and merchandising. Unless movies are easy to access, their financial and artistic merit mean nothing. Various steps are involved in the distribution of films. The persons involved in this undertaking hail from studio sales departments, advertising agencies, theater chains, marketing research companies, public relations agencies, entertainment law firms, and media acquisition interests. Furthermore, a host of support systems come into play--producers of trailers and posters, print reproducing companies, transportation systems, and the like. The networking that goes into promotion and distribution requires experience, great instincts, and very good luck.