It could be argued that the sales and marketing side of filmmaking has nothing to do with the creation of films. But without distribution (and the guarantee of an audience to see the product), all other phases of the process become redundant. Let us not forget, if there is no audience for the message (the film), what's the point of making a film? Creativity has to be rewarded with recognition and money.
If a movie is not received well critically, the public does not respond to it well, or the box office does not register the right kind of financial news, it is very possible that the film will sink into oblivion. Such a signal could determine how similar themes and stars are treated in the future. On the other hand, a surprise studio hit about "Father/Son" relationships may open a new market. Box-office response is a good indicator about the industry's mainstream tendencies.
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